The online launch of an innovative SaaS start-up

Laying the foundation with clear branding and a brand-new website

Jobs Cannon is a new and innovative B2B SaaS solution in the recruitment space that helps businesses post their job vacancies on multiple platforms, with just one click. We developed Jobs Cannon’s unique brand identity from scratch, including their website’s UX design and complete development. In the end, Jobs Cannon got a unique online branding that makes them stand out in the crowded and saturated SaaS market. 

Results

styleguide

ux design

responsive website

The challenge

Starting from scratch and creating a product that entirely aligns with the needs and vision of Jobs Cannon, the client, was the major challenge in this project. Jobs Cannon is a relatively new and innovative idea, and it was on us to make it a reality.

We also needed to figure out how to effectively communicate the usefulness of the tool to the target audience through the website. Therefore, we also provided effective marketing insights where we prioritized the communication of the benefits of the Jobs Cannon concept and implemented them into the larger design and development process of the website.

The process

01. INTRODUCTION
We met and discussed the project objectives with the client and got a clear understanding of their priorities and expectations, which gave us valuable insights on the best approach for the project.
02. PROPOSAL

We came up with a detailed proposal for Jobs Cannon’s corporate identity, including all the essential brand elements and presented it to them. After some fine-tuning, the final version was approved and turned into a useable style guide.

03. PRE-WEBSITE DESIGN
After finalizing the corporate identity, we began the website planning process and provided our UX designer with the design brief they needed to get started with designing the full website. We created mobile, desktop and tablet-responsive designs.
04. WEBSITE CONTENT
By the time the first draft of the website design was ready, we had started working with our copywriter and designers to create the written content, illustrations, and motion designs that would be used across the Jobs Cannon website.
05. WEBSITE DEVELOPMENT

The website development process started as soon as the designs were ready. Our team of expert developers used the WordPress CMS and Elementor page builder to translate the designs into a live, fully-responsive, modern-looking, and pixel-perfect SaaS website.

06. LAUNCH
After weeks of working on the project and tidying things up, Jobs Cannon was ready to launch. The corporate identity and the new website we designed perfectly capture and visualize the idea behind Jobs Cannon and the problem the tool solves.

Contact us

Are you looking to launch a new SaaS website or revamp an existing one to drive more conversions and user engagement? From design to live launch, we have the expertise, tools, and resources to build you a website that better sells your SaaS solution.

What our client says

Clear branding and a brand-new website

The online launch of an innovative SaaS start-up

Happy client

Jobs Cannon

Rated 5 out of 5

Working with Cordital was an absolute game-changer for Jobs Cannon. Their expertise in UX design and development elevated our platform to new heights, simplifying the hiring process for both businesses and job seekers. Their dedication and creativity were instrumental in bringing our vision to life, and we couldn’t be more grateful for their invaluable contribution. 

Results explained

styleguide

After paying close attention to understand their needs and target audience, we delivered a unique corporate identity that perfectly reflects Jobs Cannon company values, objectives, and value proposition. We made sure to select the right colors and fonts and created a logo and an icon set. Everything was presented in a detailed style guide. Our designer also worked on more custom icons and larger illustrations to be used across the website.
We planned the userflows and wireframes which we translated into a functional UX design. We also ensured that the UX design which was created with Figma communicates the uniqueness and effectiveness of the tool. We began with a mobile-first design approach, since most of the target audience are mostly active on mobile, and went on to the desktop and tablet designs. At the end, we also added some custom illustrations and motion designs.

ux design

responsive website

We built the live website on the WordPress CMS, using Elementor as our page builder. The development process included technical optimizations, integrating analytics software, optimizing all metadata, and optimizing the website for different breakpoints. The live website was an exact copy of the design and was accepted by the client.

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Want to find out if we are the best fit for you? Our clients know we’re the real deal from that first conversation. We’d love to hear from you. Let’s talk!

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