Webinar participants
relevant contacts
Qualified leads
For the webinar to be successful, there has to be the right people in attendance. So, the major challenge was how to attract the right participants who matched our client’s target audience and would find the event most relevant.
There was a key focus on ‘quality’ and not the ‘quantity’ of participants. So, we had to create an automated LinkedIn campaign that could help us efficiently reach a large pool of qualified participants at scale.
The campaign was successful as it helped our client achieve the initial goal of attracting the right participants for the webinar. The client recorded 60+ webinar registrations and closed three qualified leads from the webinar. It was well worth it for them.
We met with Forum Research, the client, and discussed what their major goal was. We also found out about the target audience they wanted to reach and how that attracting the right participants was very crucial for the success of the webinar.
We started with finding and scraping a list of potential participants that matched the client’s target audience. We ensured that each potential participant has certain demographic and firmographic attributes that made them qualified for our client’s lead generation criteria.
For an efficient and cost-effective campaign, we had to leverage LinkedIn automation instead of manual targeting. We set up the automation and with the help of one of our specialists, we crafted an automated sequence that consisted of different targeted messages.
The sequences are an important part of such a campaign, and we had to ensure they are automated yet personalized. We used each recipients’ demographic information to tailor and make messages more relevant to them.
After the campaign setup, we could let automation do its work. When someone responds to an automated message, Forum Research takes it from there and ensured that the information provided was relevant for the conversation.
The campaign was successful as it helped our client achieve the initial goal of attracting the right participants for the webinar. The client recorded 60+ webinar registrations and closed three qualified leads from the webinar. It was well worth it for them.
Awesome company
Webinar participants
relevant contacts
Qualified leads
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