The client, a Dutch business specializing in high-ticket B2B offers, decided in 2022 to start investing in digital marketing as a part of their overall growth strategy. They partnered with Cordital to develop and execute a digital lead-generation strategy aimed at increasing the influx of qualified leads.
Growth (cf. 2023)
Qualified opportunities
Pipeline revenue
The company had long relied on traditional offline sales and marketing channels to generate leads. However, aiming for significant growth, they recognized the need to diversify into digital avenues.
Despite launching a new website, there had been no prior investment in SEO or digital marketing, leaving them at a starting point with substantial untapped potential.
Market research revealed a competitive landscape dominated by large international players with substantial marketing budgets. In other words, we weren’t just entering the race late—we were starting at the back with our shoes untied, while the competition was already sprinting. But being the underdog also had its advantages—without legacy constraints, we had the agility to move fast, experiment boldly, and carve out a unique space in the market.
We collaborated with the client to establish key objectives, primarily aimed at increasing the inflow of high-quality leads. Our focus was on generating qualified opportunities rather than simply driving website traffic or gated content downloads.
We focused on further pinpointing the right target audience for the campaign by ascertaining the key buyer personas and their objectives, challenges, and pain points. This helped us increase lead quality by attracting potential buyers who are a good fit for the offers.
We primarily focused on inbound SEO efforts, prioritizing both informative keywords (such as the creation of a knowledge base) and conversion-driven keywords (linked to the product pages), tailored to the target audience’s stage in the marketing funnel.
Website visitors who engaged with specific product pages were retargeted with relevant display ads based on their interests. This approach aimed to re-engage them and encourage further interaction with the products they had previously explored.
In addition to generating new relevant leads, we also focused on strengthening existing customer relationships through upselling and re-selling. This was complemented by building a strong online presence and maintaining regular communication via internal channels.
Throughout the campaign, and even now, we focus on continuously optimizing our efforts to align with the client’s evolving objectives and sales targets, ensuring ongoing improvements and better results over time related to both existing clients as well as new ones.
We collaborated with the client to establish key objectives, primarily aimed at increasing the inflow of high-quality leads. Our focus was on generating qualified opportunities rather than simply driving website traffic or gated content downloads.
We improved the existing website structure to boost user-friendliness, in line with the famous cognitive load theory, while providing sufficient information about the client's various products and maintaining a solid proof of concept.
We primarily focused on inbound SEO efforts, prioritizing both informative keywords (such as the creation of a knowledge base) and conversion-driven keywords (linked to the product pages), tailored to the target audience's stage in the marketing funnel.
Website visitors who engaged with specific product pages were retargeted with relevant display ads based on their interests. This approach aimed to re-engage them and encourage further interaction with the products they had previously explored.
In addition to generating new relevant leads, we also focused on strengthening existing customer relationships through upselling and re-selling. This was complemented by building a strong online presence and maintaining regular communication via internal channels.
Throughout the campaign, and even now, we focus on continuously optimizing our efforts to align with the client's evolving objectives and sales targets, ensuring ongoing improvements and better results over time related to both existing clients as well as new ones.
Do you sell high-ticket offers and are looking to boost the inflow of qualified leads through targeted digital lead generation campaigns and SEO efforts? Cordital has the best hands in both worlds. Let’s help you drive high-quality leads to your offers.
Awesome company
We’re highly satisfied with Cordital’s excellent service for our online marketing. From the initial contact, they’ve been professional and dedicated. They guided us through the process, from setting objectives to optimizing campaigns, with a focus on customer needs and decision-making. Their proactive approach, transparency, and communication resonated with us. Cordital kept us regularly updated and continues to adapt as needed. We highly recommend them for effective online marketing!
Qualified opportunities
In a period of 2 years, we were able to generate 42 qualified opportunities that can be fully attributed to our campaigns. All of these opportunities match the criteria of the sales team. This excludes any opportunities where our campaigns played a (smaller) partial role. Throughout the campaign, we implemented retargeting ad campaigns via Google which helped us to increase conversion rates on the website.
The 42 opportunities made for €714K in pipeline value. This does not include any additional revenue after these deals through yearly service subscriptions, upselling, cross-selling or reselling. As Cordital was tasked with generating qualified opportunities, pipeline value was the main KPI of our campaign. We significantly exceeded the targets of the campaign.
Pipeline revenue
Growth (cf. 2023)
In 2024, we achieved a 32% increase in qualified opportunities compared to 2023. This growth came from continuous optimization, improved targeting, and stronger brand awareness. By refining ad creatives and conversion touchpoints, we didn’t just generate more leads—we attracted better-fit prospects, reinforcing digital marketing as a key revenue driver.
Want to find out if we are the best fit for you? Our clients know we’re the real deal from that first conversation. We’d love to hear from you. Let’s talk!
